Your whole business in one app. The paperwork, automated.
Quotes out the same day as the site visit. Invoices chased until they're paid. Follow-ups that never slip. A website that stays sharp without you touching it. Built around your trade, your prices and your work structure, live on your phone in 14 days.
Interface shown mirrors the live product. Final imagery: real app screens, anonymised (§6).
Sound familiar?
You didn't start a business to do admin at 9pm.
The quote you promised last week still isn't written.
The invoice from three weeks ago is still not chased, because chasing feels awkward.
"Remind me next week" is a reminder you'll never get.
Your website hasn't changed since the day you paid for it.
Five apps each hold a piece of your business, and none of them talk to each other.
Every one of these leaks money.
The late quote goes to the firm that answered first. The unchased invoice is your money in someone else's account.
What it is
Everything your business runs on
is in one app.
Your whole business on one app.
Open the app and it's all there: what's booked, what's quoted, what's owed, who needs a call, and how many people found you on Google this week. Everything is built around your work structure, and it's live on your phone, your laptop, the tablet in the van.
Quotes built from a voice note.
Walk the job, send a voice note and a few photos. The app turns them into a finished quote: your pricing, your tone of voice, your branding, ready to send the same day. The first quote through the door usually wins the work.
Invoice chasing, automated.
Set your chase messages and emails once, in your tone of voice. From then on, the app sends them on your behalf: polite reminders that escalate on a schedule until the invoice is paid. You never have to send the awkward text again.
- Day 0: job marked complete, invoice sent
- Day 7: polite reminder, your wording
- Day 14: firmer nudge, still polite
- Day 16: paid. You did nothing.
Follow-ups sent on time, every time.
Every open quote and every warm lead gets a follow-up date. When the date arrives, the app sends the message for you, in your tone of voice. No more jobs lost to a forgotten reminder.
- Open quote: kitchen repaint · nudge going out Thursday
- "Ask me in spring" · queued for 1 March, in your tone
- Warm lead: exterior job · third touch scheduled
Your website and your Google traffic, finally in one place.
We design and build your website and keep it running for you, so there's no separate website bill to pay. Changes and updates are done for you on request. And your Google traffic shows in the app next to your jobs and money, so you can see what's bringing work in.
Built around you
Not one app for everyone. Built just for you.
Before anything goes live, we map how your business actually works. Three things shape your build:
Your services and prices.
Your standard jobs, your rates, your extras, what's always included. Every quote the app produces is priced the way you'd price it, because it's built from your price list, not a generic template.
Your voice.
How you speak to customers. What you promise, what you'd never say. The app learns your tone of voice at setup, so every quote, email and reminder sounds like it came from you.
Your brand.
Your logo, your colours, your branding, across the app, your website and every document that leaves the business. Customers see one polished and professional business.
New prices? New service? Want the website changed? Send us a message and it's done.
Proof, not promises
Built to run a decorating business. Now it runs yours.
The Back Office wasn't built as a product to sell. It was built to run a painting and decorating company in the North West, because the owner was doing exactly the admin above, every night.
Today it runs that business end to end, from one app: every lead, every quote, every job, every invoice, and the website behind them.
“[FOUNDER PROVIDES: 1–3 sentences in the owner's own words: what changed. What the evenings look like now, or the first time an invoice got paid without him lifting a finger.]”
Yours will be built the same way. For your trade only.
How it works
Here's how we get you live in 14 days.
The call.
You tell us how your business runs: your services, your prices, how you quote, what eats your time. We tell you exactly what your setup will look like. The call is free and there's no obligation to go ahead.
20 minutesThe build.
We build your hub, load your real jobs, quotes and invoices, build and connect your website, brand your documents and capture your tone of voice, all while you carry on working.
We do this partThe handover.
We get on a call, walk you through your new hub and send your first quote together. You get a full manual for everything, and from that day on the paperwork takes care of itself.
60 minutesPricing
Everything your business needs.
One price. No contract.
You already pay for separate platforms for quotes, invoicing and your website, subscriptions that don't talk to each other, and hours of manual work holding it all together. One app replaces it all, for less.
Your hub built and your data loaded. Your website designed, connected and live. Your documents branded, your tone of voice captured, your prices set up, and a full walkthrough at handover. Live in 14 days, or we'll refund you the setup fee.
Everything included: the app and full CRM, the AI back office, quotes produced, invoices chased, follow-ups sent, morning summaries, review requests, your website kept running, bug fixes and app improvements, support, and changes on request. Cancel anytime; keep the app and your website.
For comparison: a part-time assistant is £400–800 a month, works office hours, and still needs software. A one-off website costs £2,000–5,000 and does nothing after launch. The usual stack of disconnected apps is £150+ a month, and you're the one operating all of it at 9pm.
First-month promise: your setup is delivered in 14 days, and you have the rest of the month to test it on real jobs: invoices chased, quotes followed up, your website live, your pipeline on your phone. If that first month doesn't happen as described, we'll refund you the setup fee.
And if you ever leave, you leave with everything. We transfer your website over to you, hand over the subscriptions that power the app, the AI included, and give you the full manual. The app keeps working; updates, fixes and the admin become yours to run.
We take on four businesses a month.
Straight answers
The questions everyone asks.
"I'm not technical."
Good: there's nothing to operate. If you can send a WhatsApp message, you can run this. Setup, website changes and fixes are all done for you.
"I've bought software before and stopped using it."
So has everyone, because software hands you an empty system and makes you the operator. Here the work arrives done: the quote written, the invoice chased, the website updated.
"I already have a website."
We'll rebuild it better and fold it into the hub, or connect the one you have. The new site is optimised for AI search and the new ways customers find businesses, and we keep it running, look after it and show it alongside your traffic.
"What happens to my data and website if I leave?"
You leave with everything. Full export of your contacts, quotes, jobs and invoices, and the app and your website stay yours. We transfer your website over to you, hand over the subscriptions that power the app, the AI included, and give you the full manual. Updates, fixes and the admin become yours to run.
"Will my customers know it's automated?"
They'll notice your quotes arrive the same day and your paperwork and website look sharp. The words are yours, captured from you at setup. Nothing goes out that you wouldn't have written.
"Is my business too small?"
If you're doing your own admin, you're the right size. Built for owner-operators and teams of 1–10 people.
"My trade is different."
The system is built around your services, your needs and your business workflow at setup, and it fits most construction and property trades. If we don't think it fits your business, we'll tell you on the call.
"What if I want something changed?"
Message us. Changes are part of the monthly subscription: new templates, new services, new prices, website edits. You never touch settings; we make the changes you request within 14 days.
Twenty minutes call.
No more 9pm paperwork after.
Book the call. Tell us how your business runs. We'll tell you exactly what your back office would do in your first 30 days, and if it's not right for you, we'll say so.